A successful product launch isn’t just about getting your product to market it’s about measuring the right performance indicators to ensure growth, profitability, and long-term success. Tracking the right KPIs (KPI) helps you stay focused, make smarter decisions, and improve your strategy.
Here are the 10 essential KPIs to measure for a successful and sustainable product launch:
- Sales Revenue: Track your initial sales figures and compare them with projected targets.
- Customer Acquisition Cost: Understand how much it costs to gain each new customer.
- Conversion Rate: Measure the percentage of website visitors or leads that convert into buyers.
- Customer Retention Rate: Monitor how many customers return for repeat purchases.
- Website Traffic: Track the volume and sources of website visits before and after the launch.
- Social Engagement: Analyze likes, shares, comments, and interactions on your social posts.
- Product Reviews & Ratings: Collect and monitor feedback to improve product quality and customer satisfaction.
- Brand Awareness: Measure how well your target audience recognizes and remembers your product.
- Return on Investment (ROI): Evaluate launch profitability by comparing revenue against costs.
- Market Share: Assess how your product is performing against competitors in your market.